"Abuela"
Wildfire Safety
pacific gas & electric
"Abuela"
Wildfire Safety
pacific gas & electric
Client
Challenge
Challenge
PG&E asked us to come up with a way to draw their audience's attention towards wildfire safety and emergency preparedness.
PG&E asked us to come up with a way to draw their audience's attention towards wildfire safety and emergency preparedness.
Solution
Solution
We came up with a series of ads that center around safety through the lens of family and meaningful relationships to help viewers make emotional connections to inspire them to take action.
We came up with a series of ads that center around safety through the lens of family and meaningful relationships to help viewers make emotional connections to inspire them to take action.
storyboards
storyboards
storyboards
Ideas with heart
Ideas with heart
From inspiration to implementation. We work with talented storyboard artists to help shape our client's vision into something with palpable emotion that tells the story in a thoughtful and creative way.
From inspiration to implementation. We work with talented storyboard artists to help shape our client's vision into something with palpable emotion that tells the story in a thoughtful and creative way.
1
1
1
facts & figures
facts & figures
Here's the Proof
Here's the Proof
1M
1M
1M
Impressions
70%
70%
70%
Conversion Rate
25K
Increase
25K
Increase
25K
Increase
