Bloom Energy
Clean Energy
Bloom Energy
Clean Energy
Challenge
Challenge
Prove It Media helped Bloom Energy define and elevate its role in the clean energy transition through high impact thought leadership and strategic media placement, including an op-ed in the LA Times. The work helped clarify Bloom’s role as a provider of reliable, always-on power in a category often dominated by intermittent renewables.
Wildfire preparedness has long been a critical issue in California, and longstanding gaps in outreach remain. PG&E’s Community Wildfire Safety Program campaign reinforced how seniors — especially within Latino families — as well as individuals with access and functional needs, continue to be disproportionately vulnerable and underserved by traditional messaging.
News stories highlighted seniors struggling with basic emergency readiness, from navigating outages to understanding evacuation guidance. At the same time, many Latino families live in the wildland-urban interface, where wildfire risk is highest. Yet preparedness communications often relied on fear-based messaging or technical language that felt impersonal, inaccessible, or culturally disconnected.
PG&E needed to deliver critical preparedness information without frightening or alienating audiences — and in a way that resonated emotionally across both English- and Spanish-speaking households.
Prove It Media helped Bloom Energy define and elevate its role in the clean energy transition through high impact thought leadership and strategic media placement, including an op-ed in the LA Times. The work helped clarify Bloom’s role as a provider of reliable, always-on power in a category often dominated by intermittent renewables.
