In 2022, National Grid hired SSC to develop and execute a campaign for its “Vision for Fossil-Free Heat” launch. Using its proprietary Energy Influencer list, SSC created a multi-channel campaign that focused on local and regional energy influencers whose voices were highly regarded in Capitol Hill, state houses, and local governments.

SSC developed creative assets that supported National Grid’s endeavor to build a clean energy future with its existing infrastructure, which would result in cost savings for customers in the long run. Leveraging well-established publications like The New York Times, The Boston Globe, Politico, Axios, and The Hill, SSC delivered a campaign that helped build support for National Grid’s launch.